Gentlemen of Sabadell, we can't take it anymore!
The people at Banc Sabadell say in their Sant Jordi ad that the dragon is insatiable. But now we're in a position to confirm that they're the ones who are insatiable. We thought the ordeal of the dragon's little song would end on the 23rd, once the day was over. But no. The next day, the 24th, the dragon's refrain returned, along with the "What should we do to make him understand?" Gentlemen at Sabadell, we can't take it anymore! Congratulate the creatives for their ability to acquire this media notoriety, but the damned melody becomes unbearable and there comes a time when it generates rejection. We've already overcome Sant Jordi. Change the subject. "Let's make him write a thousand times that people can't be eaten," they sing. It's one thing to make the dragon write, and another to make us listen to it even after the day is over. "What do we do with the dragon?" they ask in the ad. And they invite us to choose "the end of this illustrious animal." Well, kill it, for the love of God, because we're up to our necks in the dumps. Kill the dragon once and for all, please, and think of other advertising proposals that don't exhaust our patience. On Thursday, the day after Sant Jordi, we saw the ad up to four times in less than two hours. During the break in the Newscast of the regions, at the two pauses of the Midday newscast and before the Kitchens. It's clear that the point is to get the song stuck in our memory, but the dragon chant isn't just advertising, it's torture!
Illustrate emotions
To slow down amidst a shaken media landscape, the 3Cat platform has just launched Illustrated emotional book, a cultural program that discusses and reviews the work of several Catalan artists from different fields. It is presented by Lily Bricks, an internationally renowned muralist who uses emotions to structure the informative series. Each episode delves into the universe of three established artists based on a common emotion: passion, sadness, fear, love, anger, empowerment, joy... But this common thread is merely an excuse to talk about art, creativity, techniques, and different genres and expressive languages. Illustrated emotional book It draws on the tradition of cultural programs that saturated Channel 33 years ago, all of them cut from the same cloth. Great care is taken in the production and treatment of the image, with an elegant musical background and warm voiceover. The idea that the presenter is also an artist is a good one. It enhances the dialogue with her colleagues. The different styles and creations of the guest authors are very well integrated, from a graphic perspective, into the program's narrative, even resorting to animation to make it more televisual. It's a program to relax, discover, and learn, something that doesn't happen very often on television.
