EconomyJordi Mateu: Brands are like people, they have personality. Their essence should not be distortedAgustí Sala09-05-2026
![Jordi Mateu, CEO of Summa Branding, during an interview in Barcelona.](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 9"%3E%3C/svg%3E)