Seat maintains the growth of sales in Spain

BarcelonaSeat models continue to sell –and a lot– throughout the Spanish territory. Although their future is up in the air given the company's plans not to electrify its models, its product range is consolidating in the State: according to the data released this Wednesday by the Catalan company, the brand totaled 52,660 registrations between January and September, which represents 4.3% more than in the same period of 2025.

These data place it as the fourth best-selling in the Spanish market despite marketing only three models. The Seat Ibiza continues to be the company's great bestseller, with up to 22,020 units registered this year, which makes it the second best-selling vehicle in the State.

For its part, Cupra –the other brand of the Catalan company– continues its expansion and increased registrations by 21.4% compared to the first nine months of last year, reaching 23,406 vehicles. Currently, the Cupra Formentor remains the best-selling model –with up to 8,913 units sold–, although the Cupra Raval, which hit the market last April, has become the most prolific launch in the brand's history, with more than 51,000 orders worldwide. It is worth remembering that the Raval is one of the two electric cars currently produced in Martorell; the other is the Volkswagen ID. Buzz, which has also experienced a great market launch.

The future of fuels, key for Seat

On a global scale, as the company detailed last Monday, the Seat brand sold 182,800 units, 6% less than in the same period of the previous year, while Cupra grew by 2%, with 250,600 cars sold.

The favorable evolution of sales for both brands in the country comes amid a complicated context for the European automotive industry. Strong Chinese competition and the high costs linked to the production of electric batteries have led the Volkswagen Group – the German parent company of Seat and Cupra – to have to carry out an extensive plan of cuts, both in terms of personnel and models.

The Seat range is very likely to be affected: its models will not make the transition to electric, and its future will depend on how European regulation on CO₂ emissions progresses. As it currently stands, from 2030 onwards, the regulations penalize the production of combustion vehicles and, therefore, beyond that date, Seat cars could reach their end. An extension of the deadlines, which the German group advocates for, could end up giving some breathing room to the Catalan brand.