Seat-Cupra reduces its 2025 profit forecast to €40.9 million despite record revenue of €15.115 billion

BarcelonaSeat-Cupra achieved a turnover of 15,115 million euros in 2025, 5.1% more than the previous year and a record figure for the company. During the past year it sold 586,300 cars5% more than the previous year and also a record figure. But despite these good sales and revenue results, the company's net profit remained at only 40.9 million euros, whereas a year earlier it had exceeded 522 million euros.

In other words, the company's net profit plummeted by 92 percent, and in fact, operating profit was negative at -93 million euros, with a net operating profit of only one million euros, the company reported on Thursday. The cause of this sharp drop is primarily the tariffs on Chinese cars, which have affected the Cupra Tavascan model, manufactured at the Volkswagen plant in [location missing]. Anhui, in China, a situation that has plagued the company throughout the past year, although It has now managed to resolve this with an agreement with the European Commission to lower the import tax on this model, although with agreed quotas of units.

In addition to tariffs, other factors have also affected the company's profitability, such as the high costs associated with the transformation towards electrification, the impact of extraordinary financial effects, an increasingly competitive market with the strong entry of Chinese brands into the traditional markets of Seat and Cupra, and higher product costs.

The company's CEO, Markus Haupt, admitted that "the results are not where we want them to be," although he also said that they are "a reflection of the current situation." "This is the price of maintaining our total commitment to electrification while increasing our efforts to make Spain a hub "We are committed to electromobility and strengthening Europe's industrial future," Haupt stated. He added, "Transformation comes at a cost, but now is the time to move forward with confidence and optimism. We remain strong, delivering on our promises and boosting competitiveness in our sector."

"In this context, we have focused on significantly reducing structural costs, by approximately 20%," stated Patrik Andreas Mayer, Executive Vice President of Finance and IT, adding that "these figures demonstrate our resilience and determination. We will now focus on our short-term controls, maintaining our rigorous oversight and remaining competitive."

Electrification

Just before the launch of the Cupra Raval, the first 100% electric car to be manufactured in Martorell, it will be presented on April 9th ​​and is expected to go on sale in the summer. Electrification is already part of Seat and CupraBy 2025, sales of PHEV (plug-in hybrid) cars had grown by 62.9% and sales of BEV (100% electric) cars by 65.9%, which is key to meeting CO₂ reduction targets. and avoid fines from Brussels. "We comply with emissions requirements," the company's CEO, Markus Haupt, emphasized.

Seat inaugurated its battery assembly plant in Martorell a few months ago and reports that it has invested €6.2 billion in electrification since 2020. 2025 marked a peak in this investment cycle, with €1.3 billion allocated to investment and R&D. This has been a significant factor impacting the cash flow The company's net income amounts to 431 million euros.

And within the Volkswagen Group's restructuring, Seat will assume leadership of the MEB21 platform, used by the family of urban electric cars – such as the Cupra Raval and the Volkswagen ID. Polo – among others. This reinforces the company's strategic role in brand group core (the volume brand group) of the Volkswagen Group.