How to deal with the inevitable AI, under discussion with the ARA

Raise your hand if you use artificial intelligence in your daily work. This was the question, gently tricked, used by Mariona Fornells, a journalist from ARA, to open the high-level debate on AI organized this Thursday by the newspaper, in collaboration with the Bassols company, within the framework of the Ateneu Barcelonès. Both speakers were authoritative voices: Albert Cuesta, ARA's leading technology expert, and Jordi Urbea, recently appointed CEO of Ogilvy Spain, one of the most important international advertising companies.