The magic of consumption

Christmas has become, above all, a vast commercial showcase where almost everything is measured in euros. The spirit of gathering and reflection has been replaced by a compulsive race to buy and show off. Giving gifts has become an economic obligation, and not doing so feels like a social failure. The illuminated streets conceal a constant pressure to buy more and spend as much as possible. In this drift, the original meaning of Christmas is reduced to a mere excuse to keep the consumer machine running.