The person who has popularized the "I like fruit", has been the subject of new displays of bad manners these weeks. She's rude. But what does being rude mean today? (DIEC: "lacking civility – politeness in one's ways of behaving, especially in one's relationships with others). It really seems like a word from another time. We've become so accustomed to rudeness, to bad taste, in expression, in treatment, or in the way we dress, that the definition loses meaning and becomes history.

The concept of good taste is elusive; it escapes us even at the mention of it, and it has often been associated with a certain elitism. But it has always been understood, across the entire social spectrum, that there are things in good taste and things in bad taste. For me, wearing a tracksuit when not playing sports, being "untidy," or being rude in one's expression still seems to me to be in bad taste, despite what can be seen and felt in shopping malls around the world.

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Rudeness has taken hold in Parliaments and has been amplified by the networks, which applaud jokes like "I like fruitInstead of recriminating both the initial insult and the mockery that follows, perhaps there isn't much we can do. With the strong winds blowing from leaders like Trump or Milei, perhaps the most prudent thing to do is to close ourselves off and secure our doors, windows, and awnings. But I think it wouldn't lead to anything good, that it's worth standing up for. "You're rude," "You're impolite," and the "you're boorish" are all the time.