This is how the new Barça jersey is: chromatic gradation and a touch of modernism
The new kit has been presented with an event at MACBA and will be available for purchase in stores this Wednesday
BarcelonaBarça has presented the new jersey for the upcoming season with an event at the Museum of Contemporary Art of Barcelona (MACBA), where dance and music were the protagonists under the slogan "Blaugrana heartbeat. The passion that moves us". A daring proposal, where the jersey maintains the iconic vertical blue and garnet stripes, reinterpreted through a chromatic gradation. In addition, it debuts a new typography for names and numbers.
The presentation has been conceived as an immersive experience. The show has combined contemporary dance, live music, and an audiovisual display that has allowed the recreation of the different emotional phases of a match day. The event brought together personalities from the world of culture, sport, and entertainment, as well as representatives from the media, content creators, and institutional guests and sponsors of the Club.
It can now be bought online and tomorrow, in stores
The new t-shirt is now available in the club's online store and also at Nike's. The kit can be purchased at the physical Barça and Nike stores starting tomorrow, during their usual business hours. The garment is made with Dri FIT ADV technology, which optimizes breathability and sports performance, providing more comfort and lightness during sports practice.
The first kit for the 2026/27 season will feature a new typeface called FC Barcelona Modernista, created exclusively for the Club. Inspired by Catalan modernism, this new typeface incorporates some of the most characteristic visual elements, with stylized shapes, vertical proportions, and organic serifs that evoke the graphic language of one of the most influential creative periods in the history of Catalonia. This typeface will be applied exclusively to the names and numbers on the blaugrana teams' first kits. The first men's and women's teams will wear it in the UEFA Champions League, the Copa del Rey, and the Supercopa, while in the league competition, the official typeface established by the organization will continue to be used. The new typographic identity will also extend to the rest of the Club's professional teams, as well as to the youth categories and different sports sections. As a novelty, the kit incorporates the logo of Midea on the left sleeve, a company specializing in smart home appliances, which from July 1st becomes the new Main Partner of the Club. The Barça Foundation logo will also be on the back of the first men's and women's football teams' jerseys in all competitions.