Major shakeup in Barça's communications department

BarcelonaThe Barça dressing room will change its official spokespersons next season. The club has relocated its two communications managers to the day-to-day operations of the men's first team.staff Hansi Flick's new role will now take on new responsibilities within the club. In recent months, they had lost ground in the day-to-day work and in the social spaces with the players and coaches. Nogueras will move on to tasks associated with the corporate side of the club, while Guarte will work with the women's team, which has been professional for several years.

These changes are part of a renewal process for this area, which has been led since the March 2021 elections by former Efe news agency journalist Alex Santos. The most important new face in this new phase is Gabriel Martínez, a former dircom Banco Sabadell, who joined the department this Monday to coordinate the Barça first team and all official football-related information. He will have a degree of independence from Santos and will work directly with the sporting director, Anderson Luis de Souza. Deco.

Martínez, who has found the movements of Nogueras and Guarte made, arrives at Barça four years after his name was strongly mentioned to head the club's communications on the express recommendation of Alejandro Echevarría, Joan Laporta's former brother-in-law and an essential person in the management of Barça and especially of the men's first team, where the men's first team. The negotiation existed, but Sabadell retained its dircom and Barça ended up bringing in Santos, who in recent years has had the support of Jordi Finestres, a member of Laporta's presidential cabinet.

With Nogueras and Guarte reassigned to other positions in the organization, Barça is currently working to replace them in such important roles as managing Flick's mandatory appearances before and after every official match. The preseason, on July 13.

Nogueras began handling communications duties in the first-team locker room with Frank Rijkaard on the bench and Ronaldinho Gaúcho as the main star alongside Pep Guardiola, Tito Vilanova, Ernesto Valverde, and Ronald Koeman. The former head of the press conferences was José Manuel Lázaro, now retired.staff of the first team since the 2014-15 season, the first with Luis Enrique.