Barça

Barça's plan to open restaurants around the world

The club wants to partner with a sole proprietorship based in Burgos for this purpose.

Joan Laporta in the box at the Lluís Companys stadium during the match against Real Sociedad.

BarcelonaBarça announced the agenda for the meeting on October 19th in the morning on Thursday. It will be a nine-day virtual session in which Joan Laporta will seek approval of last season's figures, which have left 17 million euros in losses, and also the budget for the 2025-26 season, at the end of which the president and his board of directors must renew their mandate. But among the points to be discussed by the delegates, there is one that stands out for being unexpected: item 6, regarding the "approval of the contracts with Novadial Corporate and Midea." Regarding Midea, the club has already issued a statement explaining that this Chinese smart home appliance company will sponsor the sleeve of the first team's jersey starting in the 2026-27 season, replacing Ambilight. However, there was no news regarding Novadial Corporate.

As has progressed Sports World As ARA has been able to confirm, this sole proprietorship based in Burgos is the one Laporta has appointed to open a new business avenue for Barça: themed restaurants around the world. The agreement will be explained in the coming weeks, according to official Barça sources speaking to this newspaper, and must be approved at the club's general assembly, as required by the club's bylaws for operations of this type. Like the academies and stores, the restaurants around the world aim to strengthen the Barça brand internationally.

A successful businessman in Burgos who does business with Florentino

Laporta will also have to explain the reasons for a partnership with a small company, Novadial Corporate, which is owned by Félix Sancho Arnaiz, a real estate entrepreneur from Burgos who He joined Real Madrid two years ago to open a restaurant under the Real Madrid umbrella in various locations around the world. The first Uno by Real Madrid establishment opened in Mexico City and offers hamburgers and milkshakes. The second is located in Ciudad Juárez and also includes a small store with official products from the club chaired by Florentino Pérez. This is the model Barça is planning to replicate in the coming months.

Novadial Corporate, with whom the Catalan club seeks to partner, was founded less than two years ago by Sancho in the same location where he has his agency, San Pablo Inmobiliaria: Avenida de La Paz number 7 in Burgos. The success of this company has also led to Sancho's very close ties with the world of sports, specifically with basketball, as he has been the president of San Pablo Burgos for some time, which will play in the Endesa League starting this weekend after achieving promotion a few months ago. He's a young entrepreneur (46 years old) well-known in the Castilian city who now wants to take his business to the next level.

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