Moving, celebrating, and beating to the rhythm of culture: this is how Uber is experiencing La Mercè 2025.

BarcelonaIn addition to being a major civic event, La Mercè is a major festival comprised of several festivals that showcase the cultural richness of the Catalan capital. The artistic exhibitions bring together nearly 500 activities each year. Uber aims to strengthen its role in Barcelona's culture and music and becomes the partner cultural event that accompanies the people of Barcelona during their big celebration, La Mercè 2025. The company's goal is to be by the citizens' side during one of the most festive times of the year.

In addition, Uber joins the celebrations as the official sponsor of ELS40 Pop La Mercè 2025, one of the most anticipated free concerts for young Barcelona residents. The concert, included in the official La Mercè program, will bring together a luxury lineup on Saturday, September 27th, on Barcelona's Bogatell beach. This edition, one of the highlights of Barcelona's biggest festival, is packed with new acts and will feature Mama Dousha (a fresh, hybrid sound), Vicco (a unique style with a lot of personality), Doctor Prats (a festive lineup), and The Tyets (anthems that bring good vibes). In addition, Los40's most well-known DJs, such as Víctor de la Torre, Adrià Soler, Sergi Sánchez, Laia Partida, Uri Mora, and Adrià Ortega, will once again set the mood between performances. Admission is completely free and open to the public. Last year, more than 60,000 people filled the Bogatell arena.

Thanks to the support of culturally committed sponsors like Uber, thousands of Barcelona residents will be able to enjoy the best live music for free. The goal is to bring culture and music to everyone on one of the key days of the Mercè celebration. This sponsorship is part of a broader cultural strategy that the company has been developing in Barcelona in recent years. Last year, the company was an official sponsor of the LOS40 Music Awards, strengthening its connection with music and entertainment.

Turned into the partner As a cultural and mobility hub in Barcelona, ​​Uber aims to accompany residents during key moments of celebration. It's the perfect partner for getting around and not missing a single concert during La Mercè.

In 2025, Uber has intensified its cultural presence in the city by being partner Official mobility program for Les Nits de Barcelona, ​​​​the concert series held in July in the Gardens of the Pedralbes Palace, which included raffles for tickets VIP for users. It has also established partnerships with leading cultural institutions, such as the Gran Teatre del Liceu, thus consolidating its commitment to access to culture in all its forms.

Uber believes in the power of connectivity, the force that drives people together, to share moments, and to live collective experiences. Music, like mobility, has that same transformative power. That's why it's committed to sponsoring the free ELS40 Pop La Mercè 2025 concert, one of the most anticipated events of the La Mercè Festival in Barcelona.

Bet on local culture

Uber supports local culture and supports events that enrich Barcelona's cultural life and are open to everyone. Uber's mission goes beyond moving people; it aims to bring them closer to the moments that matter. This time, it does so by supporting an event that celebrates music, local talent, and the open and diverse culture of Barcelona, ​​a vibrant city.

More than a transportation service, Uber is a partner for enjoying the city without worrying about how to get there on key dates. Its sponsorship reinforces a commitment to the city's culture and urban life, supporting accessible events that bring together thousands of people around music. At Uber, they believe that where there's music, there's connection. And where there's connection, there's also Uber.