FC Barcelona and Uber partner to improve mobility at the new Barcelona stadium.

FC Barcelona and Uber announced today a strategic agreement that turns the mobility platform into Official Partner of the club until 2027. The alliance, presented this Tuesday at an event with Barça player Pau Cubarsí, the club's CEO, Manel del Río, and the general manager of Uber in Spain and Portugal, Felipe Fernández Aramburu, aims to improve fan travel and optimize traffic management at Espai Barça.

According to the agreement, both entities will work together on a comprehensive mobility plan to facilitate the entry and exit of fans, especially on match days. Among the planned measures are the creation of exclusive pick-up areas for platform users and the promotion of sustainable mobility services, such as Uber Green—Uber's 100% electric service—which allows you to request rides with emission-free vehicles. This service, available in Barcelona for a few weeks now, is part of the company's global commitment to achieve a fully electric fleet in Europe by 2030.

As part of the collaboration, FC Barcelona and Uber have also announced the launch of a special edition of 30 fully electric CUPRA Tavascans, customized in Barça's colors. These vehicles will be driven around the city and can be requested through the app's "Electric" service.

A joint commitment to sustainability

The alliance is part of Uber's commitment to the city, where it is already one of the main transportation options for residents and visitors. Over the past year, more than 17 million users have used the app to request a ride to Barcelona. Furthermore, the collaboration with the Barcelona taxi company is experiencing its peak, with more than 2,000 professionals joining the platform.

For its part, FC Barcelona is reinforcing its commitment to innovation and sustainability, incorporating technological solutions that improve the fan experience and reduce its environmental impact. The initiative comes at a key moment, coinciding with the opening of the new stadium, which promises to transform the way we experience a match at Camp Nou. According to Felipe Fernández Aramburu, general manager of Uber in Spain and Portugal, "FC Barcelona not only inspires passions, it also inspires the city," and this agreement aims to "make the experience of going to the stadium even better." Along the same lines, the club's CEO, Manel del Río, points out that the collaboration "reinforces the club's commitment to innovation and to leading brands in sustainable mobility solutions."

The collaboration isn't limited to urban mobility. Uber Eats, the company's home delivery platform, is also integrated into the project. Users will be able to purchase official club merchandise directly from the app, in addition to enjoying new culinary offerings coming soon. This initiative follows the platform's "order almost anything" philosophy.

When Barça plays, the city moves

FC Barcelona matches have a direct impact on the city's mobility. According to a study conducted by Uber, on match days, journeys can double compared to a typical day, and trips to the stadium can increase sixfold. During the last Clásico, for example, double the number of trips were recorded in the city of Barcelona and a 30% increase in journeys to the airport, coinciding with the arrival of international visitors.

The company explains that these data highlight the need to plan more efficient and sustainable mobility in sports environments, minimizing delays and reducing dependence on private vehicles.

The project will remain active until 2027, with plans to continue expanding services and improving the fan experience, in a step that consolidates the collaboration between the club and the platform to promote more orderly, accessible, and sustainable mobility in Barcelona.