It has been a while since they became fashionable on television, the cairns creative and humorous in tone, following in the wake of programs like Pieces, but what is not acceptable is to cross the line of lighthearted programs and use the formula for news. Last Thursday on La Sexta, a particularly unfortunate one was seen related to the death in prison of war criminal Ratko Mladic: "The butcher of Bosnia, cold cuts". I always tell my journalism students to avoid wordplay in headlines at all costs, as it is a distortion that distracts from their primary function. In this case, I understand that the writer thought they could afford this presumably ingenious formula to provoke a smile from the viewer. But in this case, the writer must always, and first and foremost, put themselves in the shoes of the victims of a bloodthirsty figure like Mladic, who coldly planned and executed the murder of 8,000 Bosnians in Srebrenica, the largest massacre to occur in Europe since World War II.