What happens when a person decides to donate 100 euros to an organization that researches ALS? What does it mean when a company supports local culture and becomes a patron of an emerging artist? What does it imply when a foundation builds a pediatric hospice thanks to private donations?

The president of the La Caixa Foundation and Criteria, Isidre Fainé, has encouraged financial institutions to increase their social investment. During his speech at the World Savings and Retail Banking Institute (WSBI) meeting in Washington, where he is president, he noted that the sector has increased its annual allocation to nearly $4 billion in social initiatives to reduce poverty and foster youth empowerment.