It was a surprise: the day Florentino exposed himself. A delirium only explainable by the loss of touch with reality that, sooner or later, happens to all of us and which, in his case, has an impact due to who he is and the roles he has played: an all-powerful and untouchable businessman who has run Real Madrid as if it were his own home without his management being questioned. His latest performance can only be understood by unconsciousness, by a significant loss of faculties. Such an excessive outburst that revealed the worst he carries in his backpack: excessive sexism, blatant arrogance, and a clear loss of touch with reality. He, all by himself, has been left out of play. A feeling aggravated later, when he said he had only received congratulations.

After the confirmation of a blank season, with the defeat in the classic against Barça at the Camp Nou, the players, the coach, and the president of Real Madrid had to answer to the fans. And the Bernabéu delivered its verdict. Well, partially, because Madrid's stadium had the lowest attendance of the season in the inconsequential duel against an Oviedo that is already relegated to the Second Division. It didn't help that it was San Isidro's festivities and the poor results of Álvaro Arbeloa's team. But the spectators responded with whistles, especially towards Kylian Mbappé, and also with banners directed at Florentino Pérez, who lately doesn't have a moment's peace.

Florentino Pérez's press conference on Tuesday was surprising, chaotic and, at times, grotesque. But the fact that the Real Madrid president, visibly nervous, had a sometimes disorganized speech and made off-topic, derogatory or sexist comments, does not mean he did not have some things clear. It was a campaign event, in which he launched the electoral machinery without prior planning and took the opportunity to disqualify the one who, for some time now, he knows is the only rival who can overshadow him.

A Japanese food company has announced that it is removing the color from the packaging of its products due to a shortage of the material used for ink in But because they say that a picture is worth a thousand words, it is very suggestive where black and white can lead us. Because this combination can be either very elegant or very mothballed, with that included smell of this chemical product that in the colorful world is already practically out of use. So let's forget the elegance of black and white and focus on that black and white that smells of a dingy past that refuses to leave. A good example is Florentino's press conference and the fact of addressing a journalist as "little girl

It is better to remain silent and appear foolish than to speak and remove all doubt. For many years, Florentino Pérez has cultivated his image as a powerful man by managing his silences and using spokespeople of all kinds to deliver his messages. This formula has served him well in forging an image of a person who pulls the strings from the shadows to achieve his aims and bend wills. But on Tuesday, he broke his silence, and in just one hour of a press conference, he displayed arrogance, haughtiness, and irritation because things are not going his way.The president of Real Madrid presented himself to the media as a victim of journalists, a victim of a media conspiracy, a victim of a hostile environment that, according to him, is obsessed with harming his club and his personal image. But this idea of a defenseless man does not quite fit with reality, because he holds large shares of economic, media, and institutional power. He has been president of Real Madrid for twenty-six years, since July 18, 2000, ruling the white club with an iron fist, and now aspires to exceed thirty years in office if he wins the elections he has called. At the same time, he controls an international business conglomerate that invoices tens of billions and employs 170,000 workers. All this has allowed him to weave a network of complicities at all levels, which until today seemed indestructible.No matter how much some try to rewrite history, Real Madrid has historically been the team of the regime. Its proximity to political, economic, and media power has been structural and has yielded evident benefits for decades. The collusion with the State's elites has never been hidden; on the contrary, it has been displayed with absolute naturalness. Also, the large real estate operations that have allowed the club to obtain extraordinary resources, a kind of economic doping that has facilitated sustaining pharaonic sporting projects and always competing with an advantage over many rivals.Florentino Pérez represents this way of understanding football: multimillion-dollar signings, permanent grandiloquence, and a triumphalist narrative built with a deep pocket. When things are going well, he appears as the great visionary. But when the ball stops going in, the project never fails. There are always external enemies ready to conspire against Madrid. And this time the culprits are the journalists.The season that is now ending has been sportingly devastating for the white club, and the final touch has been a defeat at the Camp Nou that has given the League to Barça. It is already known that in football, when the ball doesn't go in, everything that seemed solid is questioned. And when the triumphant narrative cracks, then everything is urgency and the worst version of a leader accustomed to controlling everything emerges.Florentino Pérez offered an exhibition of resentment and arrogance unbecoming of someone with his experience. In just one hour, he managed to portray himself as a leader deeply irritated by any dissenting voice. He pointed out people by name and surname, and fed fake news about supposed refereeing privileges for Barça. And all seasoned, as usually happens, with a paternalistic and sexist tone that some still confuse with friendliness.Powerful people tend to be distrustful, surely as a defense mechanism to protect themselves from self-interested and opportunistic individuals. They talk to many people, but trust no one. Or even worse: they only listen to those who tell them exactly what they want to hear, and those who dare to contradict them, even if they do so honestly, end up marginalized. Nevertheless, it is difficult to imagine that there was no one minimally sensible in Florentino's circle who was capable of advising him not to appear before the media with that tone. Resentment weighed more than intelligence, and the result has been a genuine communication disaster that cannot be disguised even by the court of jesters who, like Josep Pedrerol, have come to the rescue to cover up their master's shame.The Madrid of power has been in shock for a few days. The detonator is an undeniable sporting crisis of a team without soul or project, but in the end, everything has been talked about except football. When such a powerful club dedicates more energy to chasing media phantoms than to analyzing its sporting errors, it means something profound is cracking. And that is probably what most worries those in the Bernabéu box today. Not so much having lost titles as having started to lose control of the narrative.

Since the ultrarich have personally declared war on the rest of humanity, they have reinforced a communicative pattern of arrogance, which, without going any further, is shared by the president of the United States and the president of Real Madrid.

The teachers' protests continue, who this morning have again blocked roads and access to Barcelona. Tomorrow, finally, they will meet with the Government. The Department of Education says there is no room to improve salaries beyond 200 euros per month, but everything seems to indicate that the Government will indeed put more money on the table to improve the inclusive school service, the model that aims to guarantee education for all students regardless of their personal abilities, family origins, or social and economic conditions. Let's hope they succeed (it seems impossible for the conflict to be resolved in the first meeting) but Salvador Illa's Government would do well to show that it understands that it cannot pretend everything will be fine thanks to the magic of a government that doesn't want noise.

"Unusual", "grotesque", "disconcerting". These are some of the adjectives the media have chosen to define Florentino Pérez's press conference this Tuesday, a meeting full of reproaches with which he announced the call for elections for Real Madrid. The president of the white club and candidate for re-election shot against everyone and everything, and singled out media outlets and journalists by name and surname, whom he accused of waging war against him. Hours later, the first covers of newspapers and written and radio editorials reacting to his words were published.

Shortly after Tuesday lunchtime, many Madrid journalists received news of an impromptu press conference by Florentino Pérez. More than one thought it would be to dismiss Álvaro Arbeloa and others thought he might be considering stepping down, as he had done the first time he had gone two seasons without titles, in 2006. But within minutes, club sources were already informing them they were quite mistaken. Quite the opposite: Pérez would go on the offensive and many of those journalists would be publicly attacked. The white president will call elections to make it clear who is in charge, but the move could end up being a shot in the foot, as on this occasion there is indeed a member ready to confront him. Madridismo is living through key days.

The press conference called this afternoon by surprise by Florentino Pérez with the aim of announcing the call for elections at the club has led to a lamentable confrontation with the press that has revealed the true face of the madridista president. The entire intervention has been a forward flight that has distilled arrogance, haughtiness, sexism, and contempt for journalists and any shadow of opposition. It has been a communication catastrophe for the entity from which it will take many years to recover.

"I regret to inform you that I will not resign." Thus began Florentino Pérez's first press conference in 13 years. The all-powerful white president urgently summoned the media this Tuesday afternoon, but did not announce the name of the new first-team coach after two years without titles. Nor did he say he was resigning due to his advanced age. Quite the contrary: more belligerent than ever against "the bad guys," he announced elections "for the coming weeks" and challenged those Madridistas who want to dispute his position. "'Where is Florentino?' they ask. They say I don't exist, that I'm sick, that I have terminal cancer... I take this opportunity to tell the people who worry about me that I preside over Real Madrid every day and that I am in perfect health," stated the leader.

Real Madrid is experiencing an unprecedented sporting crisis, as to the poor results on the field of play has been added extreme tension in the locker room, with an exchange of reproaches and footballers who have come to blows. Fights in some training sessions may be within the norm, but what is not normal is that the discussions not only drag on over time, but also end up as the matter between Tchouaméni and Valverde did, with the Uruguayan – second captain of the white team – having to go to the hospital and the club announcing that he will be out for about two weeks due to a traumatic brain injury. All this, just a handful of days before visiting Camp Nou and seeing how Barça with a draw has enough to seal the League under the noses of the whites.

Eliminated from the Copa del Rey by Albacete, runners-up in the Spanish Super Cup, defeated by Bayern in the Champions League, and eleven points behind Barça in La Liga with only twelve remaining to be played. With the classic on Sunday at Camp Nou (9 p.m.) still to come, Real Madrid will complete another blank season. What was supposed to be an exciting year for Madrid fans has ended up becoming a nightmare. Xabi Alonso was supposed to bring titles back to the Bernabéu, but his ideas were never fully embraced in the locker room, much less by Florentino Pérez, who in January decided to let him go and put Álvaro Arbeloa in charge. Four months later, the results have not materialized, and the locker room has been engulfed by a hostile atmosphere. The all-powerful white president will have to roll up his sleeves in the summer to restore stability.

"José Mourinho is the only coach who has earned Florentino's respect". The phrase is often commented on in hallway conversations in Madrid whenever there are problems with the current coach of the white club. And it is that, despite the fact that the Portuguese's record during his time at the Bernabéu was relatively scarce – one League, one Cup and one Super Cup in three seasons – he was one of the few who dared to confront the president and refuse to make the lineups they wanted from the box.

Real Madrid projects an image of financial solidity that aligns with its results-based sporting DNA. However, if a detailed reading is made of the latest audited economic snapshot – at the midpoint of the 2025-26 financial year –, cracks are observed that call this narrative into question. Without denying its power as a global brand, on par with other football giants like Barça itself, PSG, or the Premier League titans, the institution led by Florentino Pérez has made available to its members documentation of 112 pages that raises some alarms.According to this latest update, the club presents a total liability of 1,780 million euros if the debt associated with the renovation of the Santiago Bernabéu is included, a stadium that is not yet finished and has requested three credit extensions so far. This is a significant magnitude that conditions Madrid's financial structure, although in comparison to Barça, which exceeds 2,500 million euros if ordinary gross debt and the credit operation to renovate the Camp Nou are added together, the absolute figure is lower than that of the Blaugrana.

Goals were falling at the Alfredo Di Stéfano stadium. In the end, there were six. Six blows to Madrid's morale, six blows to their blossoming line, six death knells for a project that isn't taking off. Years go by and Real Madrid cannot harm Barça Femení. Sometimes it seems to be getting close, but an important match arrives and we see the result. And what was the reaction of the white fans? Nothing. The four indignant ones on social media, who are usually those who live permanently indignant, and little else. No scolding, no whistling, no great dramas.

Real Madrid will go to trial over the concerts at the Bernabéu stadium. This decision was reached by the judge, who has concluded the investigation and believes the club may have committed an alleged environmental crime. This ruling sides with the residents near the stadium, representing another blow to president Florentino Pérez, the driving force behind a renovation that is becoming a breeding ground for problems. Mónica Aguirre de la Cuesta, head of Madrid's Court of Instruction Number 53, signed an order on January 15th, closing a case that has lasted a year and a half. The judge sees evidence of an environmental crime, specifically pollution, and identifies José Ángel Sánchez (JAS), the general manager of Real Madrid and Real Madrid Estadio, the club's subsidiary created to organize these events, as responsible. Therefore, Florentino will not have to sit in the dock, but the trial is another torpedo below the waterline of his reputation, at a time when the Real Madrid president is in the process of converting the club into a public limited sports company to pay off the debts it has accumulated.

Real Madrid wins with a penalty, momentarily closing the gap on Barcelona, but their performance is far from convincing (2-0). The Bernabéu has delivered its verdict after the elimination from the Copa del Rey at the hands of Albacete (3-2)The dismissal of Xabi Alonso, combined with Álvaro Arbeloa's first match – which failed to impress – has provoked a reaction from Real Madrid fans, who have targeted Vinícius, Bellingham, and the new manager with constant whistles every time they touched the ball or appeared on the video screens. In the opening minutes of the match against Levante, the Bernabéu crowd chanted slogans directed at the presidential box and waved white handkerchiefs, calling for the president's resignation. This is not the only act of protest seen recently in Madrid, as several banners against Florentino Pérez have appeared in the city in the last few hours. "Super League, parking, stadium... From failure to failure, a finished president," one of these posters read..

It's revealing that in most journalistic analyses of Real Madrid's crisis, one name is conspicuously absent: Florentino Pérez. After the debacle in Albacete in Álvaro Arbeloa's debut—Arbeloa, a proud Mourinho loyalist whose main merit is being liked by the president—and coinciding with errors in match planning (not including Bellingham and Tchouameni in the squad) and in the substitutions he made during the game, the general opinion is that the blame cannot be placed on a newly arrived coach who has enough on his plate just saying yes to Florentino and not upsetting the team's stars.

In football, when things aren't working, the first to be blamed is the manager. And if the situation doesn't improve, the fans start looking at the board. At Real Madrid, Florentino Pérez seems to have everything under control. Twenty-three years in the position, absolute power, and seven European Cups give him a certain degree of leeway. But in recent years, his tenure has had more lows than highs.