The rebellious businessman who wants to beat Feijóo but has neither endorsements nor the support of his family.

ValenciaReaders with a better memory will surely remember the campaign launched on the Change.org platform to request The release "for humanitarian reasons" of former President of the Valencian Generalitat Eduardo ZaplanaWhat you may have forgotten is who the PP member who promoted it was. José Luis Bayo (Valencia, 1982), who has been in the news these days after announcing his intention to challenge the Galician Alberto Núñez Feijóo for the party's presidency.

The businessman's candidacy, a utopia in a party that doesn't allow the broadcast of the dispute for its leadership, exemplifies the rebellious nature of a member who stood out in the Popular Party's youth academy but has remained a promising candidate. A contemporary of Pablo Casado, Santiago Abascal, and Juan Manuel Moreno Bonilla, he hasn't enjoyed the political career that usually accrues to those who preside over the New Generations as young people. The former did so in the Community of Madrid, the latter in the Basque Country, the third in Andalusia, and José Luis Bayo in the Valencian Community.

His debut was promising. He was appointed deputy manager of the Jaume II Foundation, undersecretary of the Valencian Federation of Municipalities and Provinces, and advisor to the party's former number two, Ricardo Costa. That career was cut short, and since then, he hasn't stopped trying to return. He ran for president of the PP four times, twice for the state presidency and twice for the Valencian presidency, although he was unable to attend the congresses due to a lack of endorsements or the cancellation of those he submitted.

For his political aspirations, he relies on the family business as a cushion. A metalworking company with more than 50 employees, for which he works and for which he prefers not to give his name. "I don't want to mix things up. Besides, the family doesn't like me getting involved in politics," he explains. A great bullfighting fan, he has long been demanding to stop watching the bulls from the sidelines. But it seems the PP won't let him fight.