Supporting protagonist

The "fascist, sexist, and xenophobic little girl" from Tortosa who is the spokesperson for the global far right.

Ada Lluch has gained prominence for her appearance at the xenophobic demonstration in London.

Barcelona"Young Spanish men, I need you to join the fight for Spain. I'm a woman, I shouldn't be doing this!" This is what Ada Lluch said in a message on X a few days ago. She would be a influencer yet another ultraconservative who would have thousands of followers if it weren't for the fact that last Saturday she gave a speech to thousands of far-right protesters in London, at a rally against immigration. Her case is particularly curious because she achieved this publicity without being part of any party or organization.

That's why this week several media outlets such as The Country and RAC1 have put the spotlight on who Ada Lluch is. And she has used this spotlight to ridicule adjectives similar to those used by several newspapers to describe her discourse and ideology: "This little fascist, sexist, and xenophobic girl (according to the Spanish media) turns 26 today!" she expressed on Wednesday on X.

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Born in Tortosa, she is 26 years old and studied medicine at the UAB, although she did not complete her degree. At that time she considers herself woke –a term that has been appropriated by conservative and ultra-liberal forces to disdain the social struggles of the left–, until her partner “made her understand how life works.” On social media, she says that if her husband asked her to delete X’s account and dedicate herself to taking care of the family, she would do it. In fact, she explains that her “big dream” is to have a big family and create her own brand of organic cotton clothing, a premise that fits with the trend of content creators defined as tradwives (traditional wives) and who are dedicated to promoting what they consider "traditional values", although in this case the political message is particularly explicit.

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Lluch also claims to have lived in the United States, where she claims to have met Donald Trump in person. In fact, on her Instagram account she has posted two photos with him, and also one with the president of Vox, Santiago Abascal. In several interviews and videos she has declared herself an admirer of both leaders, and in the case of Spain a few days ago she assured the Tarragona Diary that Franco was "a man of God, whose values were impeccable and who believed in respectful debate."

The 'influencers' of the 'influencer'

Your content on social networks draws frominfluencers ultraconservatives in the US and often makes categorical statements rejecting immigration or disparaging men he calls wokes, through easy speeches and crutch words with simple lexical and grammatical constructions, which sound good and are easy to memorize. All of this is framed within an anti-intellectual discourse. Digital expert Janira Planes, consulted by ARA, believes that it is an ideal type of content so that both those who agree click the button I like enough for those who are against her to contradict her comments, facts that amplify her message.

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One of the axes of her political action, she points out, is to generate distrust and hatred towards the media that explain and contextualize her discourse. Although this type ofinfluencers can use this news to continue discrediting the media and emptying certain qualifiers of content, the experts consulted see it as positive that their activity is monitored, since they will continue publishing it whether they are monitored or not.