Another yellow flag and an Estelada: this is the new image of the CUP
The party wants to focus on the debate about the economic model in its new phase: "We must stop being a country of pigs and tourists."
BarcelonaThe process of refounding the CUP has reached its image. The anti-capitalists will finally keep the acronyms they have used until now., but this Sunday they presented a revamped logo with the aim of kicking off what they hope will be a new cycle with better electoral results, with a "clearer" and distinctly pro-independence discourse. They changed the corporate color, which became a darker yellow, and the font. The Estelada flag continues to appear, with a new design and in a "highly visible" location, the party emphasizes.
The new logo was presented this Sunday in Capellades, at an event to launch the campaign. We build the country to prepare the party for the 2027 municipal elections. With this new image, the CUP "wants to project what it is: a more solid, more mature, and more consolidated project," explain anti-capitalist sources. The image renewal adds to the organic changes promoted by the party this fall, when Non Casadevall was elected general secretary. A figure that the CUP, which claims to be an assembly-based party, had never had. As for the roadmap, the party completed the assembly. revalidating the commitment to remain in the institutions.
"We are opening a new stage"
The event was attended by CUP deputies in Parliament, councilors, and former leaders such as Anna Gabriel, as well as representatives of the Assembly, Òmnium, and the Intersindical. Casadevall used his speech to boast about the party's "clear project," "the true left that doesn't betray," unlike the "domesticated" left. "Today we begin a new era with an updated, brave, and sharp CUP," added the party's co-spokesperson, Su Moreno.
In this new cycle, the CUP aims to be fully involved in the debate on what the country's economic model should be, from industry to food, including energy. CUP deputies often accuse Salvador Illa's government of having embraced "the agenda of the bosses," investing in large-scale infrastructure projects and turning its back on policies to combat climate change and gentrification. "We must stop being a country of pigs and tourists. They've carved up our country, and in the current context of disaffection and false normality, the only alternative is the CUP," said Casadevall.
The debate on the economic model will be one of the main focuses of the party's action, along with the defense of the language and housing. Looking ahead to the municipal elections, the CUP members are optimistic about re-entering Barcelona City Council after two terms out, and regaining representation in Tarragona and Lleida—they were close to achieving this in the last elections. Girona is now the jewel in the CUP's crown, where they govern with Guanyem, led by Lluc Salellas.