Which European royal has spent more than 246,000 euros on new clothes in 2025?
Queens consort and princesses of European monarchies are being audited by a website that analyzes how many new outfits they have worn throughout the year and their price. A total of 1.6 million euros has been spent on dresses and accessories.
BarcelonaThe use of clothing by members of European royal families has been a significant element throughout history. Initially, the use of clothing by male members of these monarchies was also significant, but the moment they adopted uniforms—civilian or military—the visual pleasure of seeing fashion in all its splendor remained solely in their hands. This reality has remained practically unchanged until now, when the democratic imperative to simulate a life closer to that of the people who support them has introduced a certain restraint to the former boundless splendor. And I say "certain" because, judging by this year's ranking from the website UFO No More, the total expenditure of the royals –in office, abdicated, or dethroned– spending on new clothes this year has amounted to no less than 1.6 million euros. An enormous sum overall, but less than some time ago, when women in royal families never repeated outfits because it was frowned upon and, even worse, they only wore haute couture in one of the many versions of this top-tier range.
The website, which draws on the analytical work of several bloggers from all over Europe specializing in the fashion of royal women, is dedicated to finding the designer's name and the price of each garment worn by these privileged women in their public appearances, which happens on the vast majority of occasions. By achieving this, these pieces go from being a UFO –an acronym forUnidentified Fashion Object— in English — to a UFO No More. It is thanks to all this immense work of data accumulation that at the end of the year we have been able to discover that in the ranking of royal women who spend the least on new clothes, Letizia is in seventeenth place, with just over 44,000 euros invested in fashion. This considerable sum, a fortune for the citizens of the country where she reigns consort, was distributed among a total of 145 new pieces, of which 32 remain unidentified. Her average cost per identified new piece is, therefore, almost 400 euros.
Although for most Spaniards this average is very high – when a garment costs 40 euros people no longer buy it or wait for sales – it should be noted that it is a very low average in the context of royals European circles she frequents. Furthermore, to be honest, it's important to consider that these new outfits are for special occasions and public appearances, which are more expensive than everyday clothing.
The most economical
More economical –in absolute numbers– than Queen Letizia are only Princess Eugenie of York, daughter of the accused pedophile and former Prince Andrew of York and niece of King Charles III, who has debuted 35 pieces worth 43,554.50 euros; Queen Mathilde of Belgium (107 pieces for 42,908.60 euros); Princess Sofia of Sweden, daughter-in-law of King Carl XVI Gustaf of Sweden (24 pieces for 21,038.18 euros); and Princess Marie of Denmark, sister-in-law of King Frederick X of Denmark (23 pieces for 7,796.15 euros).
It's worth noting that the fact that they are stylistically more economical than Letizia doesn't mean they buy cheaper clothes because they don't want to misuse public funds, but rather that they wear fewer new outfits because they work less—if making a public appearance can even be considered work. In other words, since they attend fewer public events related to the Crown that protects them, it's not fair to consider them more thrifty than Letizia, but rather less hardworking. In fact, given their average price per garment, if they attended as many events as the Spanish queen, their spending on new clothes would likely be considerably higher than Letizia's.
Coordinated with GDP per capita
In the ranking of characters royal According to this specialized website, which also lists more workers—including kings, consorts, and secondary members of royal families—Leticia is the European queen consort who has attended the most events in 2025, with 121, surpassing Mathilde, who is second with just over 100. To assess all these spending rankings in fashion and job In addition, the GDP per capita of the countries they represent can also be taken into account, which makes it logical that Letizia spends less than others. royals countries richer than Spain. In other words, it's not that Letizia is making a great effort to save, but rather that she's simply in the position she's meant to be in this regard.
On the other side of the scale are the royals The most extravagant. In third place on the podium of the most wasteful spenders on new clothes for their public appearances is Meghan Markle, who since she appeared in our lives has always been recognized for her high spending. fashionThe Duchess of Sussex debuted a total of 207 new outfits in 2025, making her the one who debuted the most of all those analyzed. Of the 196 items that could be identified, the total expenditure was €168,094.50, giving her an average of €857.63 per garment. While this might seem like a lot, and for most people it certainly is, one must consider Markle's enormous media exposure, given the daily paparazzi coverage and her constant presence on social media. works as influencer apart from his reality from Netflix. It's clear that, given these circumstances, she needs to wear trendy clothes, but they don't necessarily have to be expensive. Especially since she's not a royal She is currently working and does not often attend large evening galas or highly formal events.
Charlene of Monaco takes the silver medal for extravagance, perhaps trying to compensate for her lack of public appeal with new clothes. According to UFO No More, Charlene spent €244,483.94 of her husband's money on new outfits during the past year. A total of 156 pieces were recorded, twelve of which were unidentified. The average cost is over €1,700 per item, giving her the third-highest average in the ranking. While the data indicates she made many public appearances, these are fewer than other consorts, with around 75 appearances recorded. Therefore, the high cost of her 2025 wardrobe is largely explained by the high price of the new clothes she wears, many of which are from major luxury brands.
Finally, this ranking is topped by a 29-year-old woman who is only royal Because her grandfather was king, but she has no prospect of ever holding a royal position: Olympias of Greece. The eldest daughter of the heir to the defunct Greek throne, Paul I of Greece, and the millionaire heiress Marie-Chantal Miller, has debuted new clothes with a total value of €246,614.56. The most striking aspect of her case is the resulting average, since this exorbitant amount is attributed to only 79 pieces, of which 74 have been identified. This works out to €3,332 per new item, a figure that indicates her penchant for luxury. In this case, she can do as she pleases because it's not the Greek people who pay, but her mother. It's a good thing they're no longer in power because these bills would be enough to burn down Syntagma Square again.