Video clip

The Catalan-language music video about tourism in Barcelona has garnered tens of thousands of views.

Svetlana's 'I Love Barcelona' breaks the stereotype that there is no political force in new Catalan pop bands.

Roque Bernadí and Júlia Díaz, from the duo Svetlana.
22/05/2025
2 min
  • Directed by Carlos Robisco Peña
  • Available on YouTube

In the debate on the drifts of the left and the lack of militancy among the new generations, the idea has been established that the so-called identity politics, such as feminism or the perspective queer, have replaced or displaced the class struggle and the fight against capitalism as essential axes of this ideology. Proposals such as the one in the video clip And I love Barcelona, of Svetlana, contradict this statement. The Poblenou duo, formed since 2020 by Júlia Díaz and Roc Bernadí, premiered this audiovisual piece a couple of months ago based on the homonymous song that is part of Sarnalona, the EP they have released with Propaganda por el Hecho! Unexpected anthem sung in Catalan and to the rhythm of abrasive techno against the brutal touristification that the Catalan capital is suffering, And I love Barcelona has over eighty thousand views on YouTube.

Svetlana is part of a new wave of Catalan-language groups that are very aware of the importance of image in the construction of their project. They also extend this commitment to their music videos, a format that, whether due to budget issues or creative laziness, is often reduced to recording the singing band in a handful of different locations, instead of exploring its potential as a generator of visual universes in line with both the song it accompanies and the group that stars in it. With music videos like And I love Barcelona, Svetlana also distance themselves from the refrain of the depoliticization of the new generations of music in Catalan, a discussion that was ignited especially following the broadcast last summer of The patio band, he Non-fiction dedicated to the new musical scene in our language. And they do so from a different aesthetic perspective.

Political force in music is associated with genres like rock, punk, and protest songs. It also includes aggressive or sober imagery. The eponym of the committed musician is the hoop-earring rocker or the typical hardcore singer whose style is stylelessness. Pop, flashy aesthetics, and bright colors have traditionally been associated with frivolity, hedonism, or a concern for image over principles. Svetlana breaks with these stereotypes through an aesthetic approach. queer and octopus with bright colors and a clear performative consciousness. In And I love Barcelona, the couple travels through different locations in Barcelona, ​​from Colón to Born, taking to a grotesque paroxysm the typical behaviors (from eating paella to shopping) of visitors who love the city because "their handbags make a noise." queer This is evident not only in stylistic aspects, but also in the group of guests: right at the beginning, a group of tourists follow the explanations of a guide who plays Marc Giró. He is accompanied by representatives of the Catalan dragon scene, such as Jessica Apulia, Ofelia Drags and Àlex Marteen, the cupletista Gloria Ribera, Las Glorias Cabarateras, the artist Montserrat Anguiano, and figures from the world of communication who, like Giró, are changing the references and the cultural imaginaries of the country: Albert Bazán, Marc Cadafalch, Laura Grau and Alberto Ga.

With a whole series of choreographic numbers of laocoontic gesticulation that take place in different scenarios of the city, Svetlana also turns the video clip into a strategy of reappropriation of the streets of Barcelona as a stage for the political-artistic struggle from the backfire.

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