B-Travel 2025 brings together 120 exhibitors with sustainable tourism offerings.
The show offers travelers the opportunity to prepare their vacations, kicking off this year's tourism season.
From March 28th to 30th, B-Travel, Fira de Barcelona's tourism trade show, returns with a wide range of sustainability-focused offerings. With 120 direct and 600 indirect exhibitors, sustainable, high-quality national and international destinations are the main attractions of this edition. The fair kicks off the 2025 tourist season and features, for the first time, Ceuta, Melilla, Naples, Madeira Island, and the Pyrénées Audoises region.
The trade show, organized by Fira de Barcelona, which will take place in Palace 8 of the Montjuïc venue, will feature the participation of major names in the national and international tourism sector, such as Paradores de Turismo de España, Port Aventura World, Viajes El Corte Inglés, and RACC Travel, among others. In addition, B-Travel will present a wide variety of proposals ranging from rural tourism to LGBTQI+ tourism, including industrial and railway tourism.
Sustainable tourism as a central theme
B-Travel President Martí Sarrate emphasized that the trade fair is firmly committed to sustainability because "tourism will be sustainable or it won't exist." According to Sarrate, tourism that respects the natural environment is a higher-quality tourism that also contributes to deseasonalization and allows for a more balanced use of tourism products throughout the year.
In this line, the Decalogue of the Responsible Traveler, developed in collaboration with the Biosphere certification and with the support of the Barcelona Provincial Council and the General Council of Aragon. This guide offers recommendations to raise awareness among travelers about the impact of their visits on the environment. Furthermore, the design of the show itself incorporates zero-waste initiatives, such as reducing carpeting and single-use plastics, to reinforce the sector's commitment to sustainability.
Show director Marta Serra explained that B-Travel has established itself as a leading platform for travelers, not only with the event itself, but also with its year-round digital presence: it has offered personalized routes and contributed to the deseasonalization of tourism activity. Furthermore, "this year we are promoting sustainability with specific measures at the show and with several sessions in this area."
Zero-mile gastronomy and interactive activities
The show is divided into six thematic areas that adapt to different types of travel experiences (B-Delicious Fest, B-Culture, B-Special, B-Adventure, B-Happy, and B-Industrial). One of the highlights of this edition is the B-Travel Passport, an interactive scavenger hunt in which visitors can complete various challenges at partner stands to win prizes worth 5,000 euros.
As for the culinary offering, the B-Delicious Fest will allow you to sample 18 local culinary specialties, such as rice from the Ebro Delta, beef from the Pyrenees, and shrimp from Vilanova. There will also be dishes representative of Spanish and international cuisine.
A wide selection of national and international dishes.
B-Travel presents itself once again as a leading travel agency for consumers, with a wide range of national and international destinations. At the national level, Ceuta and Melilla will be present for the first time, joining the representation of all the autonomous communities. The Catalan Tourism Agency of the Generalitat (Generalitat) and the provincial boards of Barcelona, Girona, Lérida, and Tarragona will also participate. Turisme de Barcelona (Barcelona Tourism Office), for its part, will install a double-decker tourist bus with a special promotion for fair visitors, who can purchase tickets with a 50% discount.
Regarding international destinations, this year's highlights include Cuba, Ceará (Brazil), Croatia, the Algarve, central Portugal, Lisbon, Madeira, Porto, Naples, and the French regions of Tarn-et-Garonne and Pyrénées-Audoises. The Dominican Republic will also be present through its official tourism promotion agencies. In addition, 40 specialized agencies will offer travel options to Albania, Arctic, Argentina, Bulgaria, Colombia, Korea, Everest, the United States, Ireland, Sweden, Uzbekistan, and Chile, among other destinations. Cruise lines will be another major attraction, with the participation of companies such as Crucemundo, Cruceros Australis, Hurtigruten, MSC Cruises, and Royal Caribbean Cruises.