The boredom of cooking recipes

Whichever channel the viewer chooses, it's almost impossible not to see someone on screen wielding a knife and chopping vegetables. This is more likely on TV3 than on any other channel. La 2 Cat, in its efforts to appear more or less a traditional television channel, has added a well-intentioned cooking show to its schedule, but it's so poorly made it's almost painful to watch. The program is titled... Brutal cuisineThis already demonstrates a lack of imagination on the part of the network, appropriating Marc Ribas's quintessential adjective from TV3. A symptom of a lack of its own personality that doesn't bode well for the network's pretensions. "Brutal" is part of this trend towards impoverished language, towards impact devoid of content. "Brutal" has become the cliché of false expectations.

The protagonist is Robert Bosquet, popularly known on social media as Chef Bosquet. They've also chosen a tattooed chef with a quiff and an earring who, from time to time, alludes to his passion for triathlons. The evolution of media chefs is curious. If decades ago, pot-bellied chefs were a sign of credibility and experience in haute cuisine, now authority seems to stem from a physique closer to showmanship. Extreme musculature, an athletic image, elaborate hairstyles in the most... hipster Even the most punk-inspired looks—arms covered in tattoos and adorned with costume jewelry—are used to break stereotypes, seeking a more rebellious and cult-like image. Chefs are becoming more aesthetically pleasing, and television is incorporating this into the spectacle. It's a vicious cycle. It's another step in the evolution of chefs like Jamie Oliver, Anthony Bourdain, and Gordon Ramsay, who have brought virility to the kitchen to shatter all the clichés.

What sets Chef Bosquet of La 2 Cat apart is his commitment to healthy cooking and simple recipes. An important factor on public television. The problem is that Bosquet's recipes are more visually appealing on YouTube than on La 2 Cat. And, crucially, they're more about the work involved. Showcasing food on television and making it look delicious isn't easy, and making the process appetizing is even harder. Brutal cuisine It's anything but brutal.

Instagram has created the false impression of a huge audience interest in cooking recipes, and television, feeling insecure and in the midst of a creative crisis, has lagged behind, delaying the process. But the biggest draw on Instagram and YouTube isn't the "how," but the "time." In an era where we learn to cook with minute-and-a-half videos, it's inconceivable that television tortures us with half-hour programs and recipes where we have to watch them chop onions, dice tomatoes, and shell pistachios one by one. Just as the profile of chefs has changed, the television format must evolve, because endless recipes are unbearable and incredibly boring.