Spanish television makes its 'Sálvame' with 'The TV Family'

BarcelonaTelevisión Española (TVE) wants to win the battle for afternoon viewership, and that's why it's going all out. The public broadcaster has signed a large part of the team from the now-defunct Save me from Telecinco, which later led to the program Even if we were from Ten, for a new space called The TV family which premieres this Monday after being postponed last week due to the death of Pope Francis. The magazine show will be hosted by María Patiño, Aitor Albizua, and Inés Hernand and will air in two time slots: from 3:30 to 4:30 p.m. and from 7:00 to 8:30 p.m. In between, TVE will broadcast two series: Wild Valley and The Promise. In addition to the broadcast on La 1, the digital platform RTVE Play will bring together parallel content that will complement the program.

According to the network, The TV family It will be "a new daily program that will combine entertainment and enhance the role that public television should never lose: providing companionship to viewers in their homes." RTVE is producing it in conjunction with La Osa Producciones, the production company of Adrián Madrid and Óscar Cornejo, who were also behind other programs like this one. Save me, Here's tomato, Butterfly net and Traveling with Chester.

Beyond the producers and the approach of the program, its collaborators are the main reason why it has been directly compared to Save meBelén Esteban will be one of its star stars, with a constant presence in front of the cameras. But she's not the only new signing from the former Telecinco program: in addition to Esteban and Patiño, Lydia Lozano, Javi de Hoyos, Kiko Matamoros, and Chelo García Cortés will also appear. With these projects, TVE is bringing back the collaborators and a format that for 14 years gave Telecinco a strong popularity and audience. Save me It was criticized for the eccentricities of its protagonists and for being considered an exponent of trash TV, but it also created its own vocabulary and universe. The program ended by the end of June 2023 by decision of the new management that arrived at Telecinco.

Marc Giró refused to present it

As its name indicates, The TV family wants to bring together "a big family" on the screen, so its catalog of collaborators and participants is very broad. Apart from the people from Save me Catalan journalists Laura Fa and Laura Fa will also collaborate. Nuria Marin —who had already appeared on the previous program—, the Catalan coach Cesc Escolà, the comedian Bob Pop, nutritionist Marta Verona, dog trainer Lucrecia Mangialavori, and gardener Ignacio Guío, among many others. Through them, the program will feature sections on sports, health, wellness, gastronomy, decoration, gardening, and social news.

In addition, its reporters will travel around Spain in search of "surprising and emotional stories," which they will tell live from the magazine's set, located in the TVE studios in Prado del Rey. Initially, one of the program's presenters was to be Marc Giró, who rejected the offer because this new space required him to move to Madrid, and he decided to focus on his work as the host of the program. You first on RAC1. "I said No in the afternoons on La 1 de TVE because I prioritize RAC1," he explained in an interview in the magazine Communication 21.

The director of TVE, Sergio Calderón, argues that with The TV family "La 1 brings back live broadcasts with an audience and a tradition: a family afternoon snack on television," and points out that the program will feature "content that combines entertainment and public service, laughter, delirium, absurdity, and pop surrealism."