Now everyone is rushing to attack Vox in the cave.

They never learn. Every time there are regional elections, some right-wing newspapers seem to realize they've given Vox too much of a boost and then try to curb the momentum they themselves have created. On the front page of this Thursday's The reason They were writing a eulogy for the Popular Party candidate in Aragon, Jorge Azcón, including four photographs—four, all in the best possible light—showing him active, well-liked, and dynamic. The headline was a quote from him: "Vox is more focused on growing than on ousting Sánchez." Bad move, when the best thing you have to say is criticize your rival. It means you're dancing to their tune. And that usually doesn't end well. The Planeta-owned newspaper isn't the only one pulling the brakes. Its headline read: "Audios of the Vox leadership in Aragon reveal harsh attacks on Abascal for his regional policies." As detailed in a subheading, it was said at a meeting that the future Minister of Arms and Vests, Santiago Abascal, "doesn't have a fucking clue." The Catholic newspaper has been to confession after writing such a statement on its front page.

The only newspaper that is consistent and clearly continues to advocate for normalizing the presence of the far right in institutions is The WorldThis Thursday they even suggested the possibility of a overtaking The far-right headline read, "PP and Vox compete for 35,000 key undecided votes." Accompanying it was an interview with Vox candidate Alejandro Nolasco, featuring the quote: "Workers see that we defend their way of life better than the PSOE." In other words, everyone is talking about Vox, even if it's negative, and that means they're the ones monopolizing attention—what experts call the momentumWhich makes me fear that, perhaps, this Sunday more than one person's smile will freeze.