'Fanzone', they're pathetic.

For years, the streaming world has insisted that television was a declining medium, while digital platforms like Twitch represented the inevitable future of audiovisual media. However, this narrative contradicts an obvious fact: when influencers, YouTubers And when celebrities receive an offer to work in traditional television, they readily accept it, because it has always been a more powerful platform for public recognition than any other. But adapting to a new language isn't so easy. Television is relentless in exposing the communication weaknesses and shortcomings of these figures. Being a natural in front of the camera from home doesn't, under any circumstances, guarantee the ability to energize the more complex workings of a television program.

We saw a clear example of this on Thursday night with the Fanzone Gerard Romero, leader of Jijantes FC and one of the promoters of the Kings League, premiered his show, which was designed to be a real snob, and it flopped. Traditional television struggles to sustain the improvisation and self-referentiality inherent in streaming. For this reason, the Fanzone It resembled an evolved version of a cruise ship entertainer, complete with a DJ, where the audience was constantly asked to clap, raise their arms, do a conga line, or sing along while banging on a drum. The tarot reader's presence completed the farce. The attendees, devoted Barcelona fans, were treated like children, forced to shout out the questions the presenter posed from the stage. The whole thing was utterly astounding. Fanzone It's the football version of BestialThe show of emptiness with a prefabricated acceleration and euphoria that are alienating on a mainstream channel. Fanzone It's, at best, for Sport3. A space for Barça fans predisposed to this type of spectacle. The audience figures for the first day were modest, even though all commercial breaks were avoided. The program went straight into a Poland who had obtained very good results and whom Romero was unable to retain.

The virtue of Fanzone It's the ambition to do it live. But the obsession with speed compromises the content and makes it difficult. The informality it aims for requires a background, preparation, and resources they simply don't have. The so-called "correspondents" (who we assume were just special envoys to Saudi Arabia) did what they could amidst the sound problems. The studio interviews with doorman Cata Coll and actress Diana Gómez were uninspired due to superficial questions more aimed at getting through the first day than at meeting professional standards. The Can Putades segment only accentuated the insubstantiality of a program that fizzled out as it went on. Even Romero himself seemed to be finding the premiere dragging on.

TV3's obsequiousness towards the mainstream media is baffling. They think they'll find a miracle, but these so-called "relaxed" experiments only highlight the amateurishness and precariousness of television. And rather than entertaining, it's pathetic.