The Burger King chain has launched a communication campaign with the help of several streamers, one of which is called RoRo, which went viral for its elaborate cooking recipes that always began with the formula "Today Pablo felt like...", where this Pablo was her partner. She said this in a thin voice, different from her usual one, to accentuate her image as a traditional, submissive wife. She has already explained that everything has a lot of character, but in the end it's not hard to see that part of her success is based on that regressive vision promoted by the far right and that they refrain from saying it. The woman and the frying pan, in the kitchen spreads either The honest woman, at home and with a broken leg. Stupidities like these that four days ago seemed like just a silly vestige of a caveman's past are now the cultural substratum of a substantial portion of young people. The fact that RoRo collaborated with a fascist foundation linked to Vox in a food collection for Dana also raises eyebrows at the character, even if we believe his version, according to which it was purely accidental, since he didn't know who they were. Wow, what bad luck, when it came to choosing.
The fact is that, with all this background, Burger King has also decided to promote one of its menus with the image of the TikToker and the motto "The menu that Pablo was craving". That a fast food chain uses references that promote female servility to connect with young people makes it evident to what extent the far right has already won the narrative game by way of losing the macho complex. Campaigns like this make values more old-fashioned than super-stingy of theone two three They end up being sold as modern and groundbreaking. But what's stale remains stale, no matter how much ketchup you pour on it.
