This is the color that invades childhood (and it shouldn't be that way)

BanyolesFrom Goethe to the present day, numerous studies have demonstrated the relationship between color and emotions. Color is not just a visual stimulus; it is emotional language. A study published in Frontiers in Psychology (2020) states that certain shades influence our mood: warm tones activate, cool tones calm, and bright colors generate joy or excitement. Does that mean we should surround our children with fluorescent colors? No, but we must understand that color speaks and, above all, accompanies us.

When children's lives and play turn beige

Loud colors can disrupt mood, so it's recommended that classroom and bedroom walls be painted in soft, neutral tones. But fostering a peaceful environment is one thing, and turning childhood into a Nordic design catalog is another.

We have no doubt that behind this trend lies a caring intention. All families want the best for their children, but the beige trend has taken aesthetic minimalism to extremes that concern us. Monochromatic rooms, clothes without contrast, toys that look like decorative objects. Where is the joy of color that childhood needs?

Color as a vital experience

Children explore, build, and express themselves through color. Playing with brightly colored pieces is not only sensory stimulating, it also facilitates categorization, sequencing, visual memory, and symbolic association.

A red child can be an emotion, a flag, a signal. Color expands the possibilities for play and emotional expression.

Adult aesthetics should not colonize childhood

The world of children has suddenly become sad, homogeneous, and detached from common sense. Nature has color; accessing what it offers is a right, and making it neutral is denaturalizing childhood.

We've been very critical of the use of color and the stridency that was employed in our childhood, with a chromatic range limited to primary colors, often removed from nature and a sensitivity toward harmony. We grew up surrounded by the colors of Parcheesi... and as life goes, perhaps we were lucky! Before settling for beige, we preferred our beloved blue, yellow, green, and red.

Adult aesthetics shouldn't colonize childhood. Children seek color, contrast, intensity, and vitality. They need the everyday world to speak their language: full of nuances, intense reds, deep blues, and hopeful greens.

A vivid and colorful childhood

We advocate for a color palette that represents childhood as it truly is: rich, expressive, natural, real, and full of nuances.