EconomyShein launches in Europe: the Chinese brand will open its first brick-and-mortar store in Paris.Laia Forès01-10-2025
![A large banner featuring the presidents of Shein and BHV on the facade of the Le BHV Marais department store in Paris, ahead of the opening of the Chinese company's first permanent store in the French capital.](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 9"%3E%3C/svg%3E)