The era of 'ultra fast fashion'

We've all heard of Shein or Temu. These are names that perfectly sum up the new era ofultra fast fashion that the global fashion sector has entered. These two online retail platforms have pushed the impulse buying model that their predecessors (Inditex and H&M) began implementing years ago to the limit. In this dossier, we explain this new phenomenon, which makes the concept of disposable clothing even more radical. We examine the new giants setting the standards in the fashion industry, and how Catalan companies are embracing the new era.