The ISE trade show expects to attract 90,000 people in its "biggest edition ever"

BarcelonaThe world's largest audiovisual trade show, Integrated Systems Europe (ISE), expects to attract more than 90,000 people to its next edition in Barcelona, ​​which will take place from February 3 to 6 and will focus on boosting the creative industries and cybersecurity. With the motto Push Beyond "Going further," the show plans to hold its biggest edition ever, with an expected increase of at least 7% in visitors, up from 85,351 last year, and a 9.7% increase in exhibition space on Barcelona's Gran Via, reaching 101,000 square meters. The ISE estimates that last year's show generated an economic impact of €520 million for Barcelona, ​​11% more than the previous year, and expects to surpass that figure this year, as announced Wednesday by the show's CEO, Mike Blackman, at the press conference announcing the event. The show, which will fill all the pavilions of the venue, will grow from 1,605 exhibitors to 1,710 in 2026, featuring names like Samsung, LG, Epson, Blackmagic, Microsoft, and the organizers of the Tomorrowland music festival. Spain will have 150 exhibitors, including companies such as 3Cat, Simon, Mediapro, and SONO. Blackman stated that they are working closely with the Barcelona City Council to strengthen their relationship with the city and emphasized that geopolitical tensions have not impacted the growth of international visitors, especially from Latin America. In fact, registrations from this region have increased by 17% in 2026, while total registrations are already 7% higher than the previous year. The markets with the strongest presence are Spain, China, the United Kingdom, Germany, Austria, Switzerland, Belgium, the Netherlands, Luxembourg, France, and the United States. Among the new features of the show is "Spark," an event dedicated to the creative industries that aims to connect professionals from live events, video games, and marketing to explore audiovisual narratives and immersive environments. In addition, the CyberSecurity Summit will be held, focusing on analyzing the cybersecurity challenges facing the audiovisual industry and chaired by Pere Ferrer, former Director General of the Mossos d'Esquadra (Catalan Police). Artificial intelligence will also play a leading role, as ISE has organized the EdTech Congress Barcelona within the event, which will explore how this technology can be integrated into the education system. The event will feature a total of 340 speakers.