40 million dollars for an electric Ferrari: the Luce breaks all records

The Ferrari Luce is the controversial first electric vehicle in the history of the Maranello brand. A somewhat eccentric and disruptive model, which did not win the hearts of the brand's followers around the world, but which over the months seems to have found its place in the luxury sports car market.

The auction house RM Sotheby's has auctioned in the Californian city of Monterey the first unit of the Luce, an electric sports car with 1,050 HP of power thanks to four electric motors and an acceleration from 0 to 100 km/h in just 2.5 seconds. It is painted white with a pearl effect, which allows for optical effects of violet and green tones on its bodywork, and it is equipped with exclusive white rims as well. It is significant that this first unit of a historic vehicle for the brand has foregone the specific red color that identifies the models of the Maranello brand, called rosso corsa.

The first unit of the Ferrari Luce, named Chassis 0, has been sold for a price of 40 million dollars, an astronomical figure that makes it the most expensive new Ferrari in all of history. The buyer has been the American eyewear and sunglasses entrepreneur Herbert Wertheim, a fan of the brand who last summer already bought a Ferrari Daytona SP3 599+1 for 26 million dollars. In total and in just twelve months, Herbert Wertheim has spent about 66 million dollars on two new production models, a surprising fact considering that well-maintained, low-production vintage models have always been more valued than modern models.

At this point, however, it is worth remembering that this annual auction in Monterey, held as part of the prestigious Monterey Car Week gathering, features Ferrari models that have been donated to raise funds for the Enzo Ferrari Foundation's educational and social programs, which partly explains the surprising generosity of the American businessman.