“Focusing on economic issues and not taking the bait of the culture war”. That is the recipe that the Democrat Gina Hinojosa, the first woman of Latin origin who will be governor of Texas, has prescribed to the left to defeat the right and the far right at the polls. Betting on discourses focused on making life “affordable” –and even on social class– is the formula that the Democrats have followed in the US midterm elections, Lula in Brazil and Die Linke in Berlin. All of them have won the elections in which they were running. But this does not mean that they have renounced defending socially marginalized groups and the causes that the right encompasses under the label of woke.