At the beginning of May 2008, three brothers entered one of the Walgreens supermarket chain stores in Cincinnati, in the United States. They walked around for a while until they stopped at the shelf with the Pringles chips. Their father, Frederic Baur, had just died at 89 years old and had made them a final request: he wanted his ashes to rest inside the curious cylindrical tube that serves as the packaging for this well-known brand of chips. “My brothers and I briefly debated which flavor we should choose,” recalled Larry Baur, the eldest son, in an interview with the magazine Time. “But I said we had to get the originals.” And so they did.