131 million bags of potato chips, snacks, and nuts per year and 73,200 kilos of daily production establish Frit Ravich as a leading company in its sector. Its CEO, Judith Viader (Maçanet de la Selva, 1968), who welcomes 'Empreses' at the group's central offices in Maçanet de la Selva, aims to lead the company, which combines the production of its own brand with the distribution of third-party products, to sales of 600 million euros by 2030, compared to the 400 it expects to close with this year. Its roadmap includes a new factory to double production and a distribution center in Madrid with an investment of 115 million by 2030. It bets on digitalization and artificial intelligence (AI) as a driver of transformation and business model redesign.