On WhatsApp, he has the kind of profile picture that also serves him for LinkedIn: "It's one of the few where I look good." But Joan Solé has accumulated more than one hundred and fifty thousand followers on Instagram and TikTok and videos with tens of millions of views precisely because he doesn't put his face in front of the camera, but rather documents the rituals, history, and culture surrounding Futbol Club Barcelona. He has launched Cultura a la Grada, an initiative "that defends a way of experiencing Barça far removed from modern football".