The alarm clock rings. You go through the shower and smear yourself with, at the very least, about seven cosmetic and personal hygiene products, including creams, soaps, deodorants—if you are a woman, the number rises to nine—according to data from Cosmetics Europe. You wear a new polyester shirt, nice and cool. You leave the house and grab a takeaway coffee and a tray of cut fruit. You walk to work along a street with heavy traffic and quite a lot of noise.