The alarm clock rings. You go through the shower and smear yourself, at the very least, with about seven cosmetic and personal hygiene products, including creams, soaps, deodorants –if you are a woman, the number rises to nine–, according to data from Cosmetics Europe. You wear a polyester shirt for the first time, nice and cool. You leave the house and grab a coffee to go and a tray of cut fruit. You walk to work along a street with heavy traffic and quite a bit of noise.