As much as everything is digital today, as much as gaming, entertainment, and competitions have conquered online ground, it is still just as exciting to receive an award or recognition in a physical format. This does not go out of style. A cup, a medal, a plaque, a winner's trophy, second, third, fourth place, or, in most cases, a participant's trophy. That immortal cliché “the important thing is to participate” remains current and in operation. And to attest to this, there is the fascinating world of trophies. And Laudo’s is an absolute reference in this field. This year they celebrate their fiftieth anniversary and are experiencing it to the fullest.