The conversation about artificial intelligence has focused mostly on the product. ChatGPT (OpenAI) or Claude (Anthropic) have become ubiquitous on users' devices; and, with them, in the social conversation. Like all technological disruptions of the scale that is assumed for AI, however, widespread adoption is the key to any significant advance. This adoption is among the fields of study of Marta Serra-Garcia, a Catalan economist and professor of economics and strategy at the Rady School of Management at the University of California - San Diego specialized in behavioral economics, who has studied public trust in AI. Serra-Garcia receives ARA at the Ciutadella campus of the Pompeu Fabra University, where she studied and where she has returned to participate in the European Meeting of the Economic Science Association, organized by the center's department of economics.