The Tucson is the most global (i.e., best-selling and therefore essential) vehicle of the Korean brand Hyundai. It appeared on the market in 2004, although during its first years of commercial life it was called ix35 in Europe, and since then it has accumulated millions of units sold on five continents. Although the current Tucson is a relatively modern vehicle (it was presented in 2022), Hyundai has decided to turn the page and launch the fifth generation, with a design and vehicle concept radically different from the current one.It is surprising that Hyundai does not opt for a harmonious and similar design line for the various models in its range. In other words, an Audi A3 and an Audi A4 or a Volkswagen Tiguan and a T-Roc are different models, but they maintain a more or less familiar design that identifies them. Hyundai does not want to play this card, and the design of a Tucson, a Bayon or a Kona have little or nothing to do with each other. For the moment, Hyundai's sales and market share indicate that the Koreans, with design centers in Seoul and Rüsselsheim (Germany), have managed to hit the right note to attract buyers from all five continents.A larger and more robust model

The new Tucson is a more assertive and robust vehicle aesthetically and visually, thanks to a body with a predominance of geometric and angular shapes, which give it an extra dose of power and aggressiveness. In addition, the new Tucson grows a considerable 19 centimeters to reach 4.70 meters in length and 1.95 meters in width, positioning it at the top of the segment. The idea that the Tucson was a compact all-terrain vehicle of the C segment just over 4.4 meters long and 1.8 meters high is now a distant memory: the new Tucson is a larger vehicle, which brings a mature, sober and powerful image and redirects its commercial target towards the family audience.

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