In the 1990s television, Heather Locklear's face was synonymous with the wicked blonde. The actress carried this label essentially due to the character of Amanda Woodward, considered one of the great villains of Melrose Place, a hit soap opera born from another title that also made a fortune in the 90s, Beverly Hills, 90210 (broadcast in Spain as Sensación de vivir). Initially, Amanda was only supposed to have a four-episode dramatic arc, but her appearance boosted the first season's ratings and Aaron Spelling, the series' creator, decided she would become a regular character.