We are not used to the deployment of citizens in red shirts and Spanish flags in the streets of Barcelona with the relevant ritual chants. And it is shocking when you find yourself in it, even if it is perfectly predictable: it is the afternoon and evening when Spain wins its second Football World Cup. Sporting hegemonies play an important role in the economy of collective passions and often generate clichés that hide social complexity. The absence of a Catalan national team in international competitions has been capitalized by Barça, attributing to itself the role of the national team of Catalonia. With this logic of good and bad guys, the 'culer' religion has taken hold in such a way that it seems that the city (and the country) is its territory. But here it is that one day the Spanish team is proclaimed world champion and you go out into the street and you find groups of citizens with rojigualda flags and cries of patriotic enthusiasm, and your face shows that you don't know where you are. What is happening? Well, simply that societies – and people – are more complex than we think, that economies of desire are convoluted, volatile, and that just as they lead to confrontation, they can also lead to unexpected complicities.