Machismo, racism, xenophobia, aporophobia, anti-gypsyism, ableism, LGTBI-phobia and ageism are rooted in our society with hate speech that integrates into our daily lives. The campaign #ItHate is powered by the Table of entities of the Social Third Sector of Catalonia and aims to raise awareness of the effects of increasing polarization and the rise of discriminatory messages against vulnerable groups, less than a year before the municipal elections.