Ferran Martínez (Barcelona, 1968) shone with Barça, Penya, the Spanish national team, or Panathinaikòs during the 80s and 90s. But even then, he was preparing for a new life as an entrepreneur and financial advisor. Martínez meets with ARA on a terrace in Barcelona, where for over an hour he talks about companies, quantum computing, or AI. And about basketball, of course. He now publishes El Algoritmo del éxito (EmpreBooks), a book where he uses his sporting experience to understand the business world.