A special show directed by playwright Lucia del Greco inaugurated the 38th edition of the Mercat de Música Viva de Vic, which will take place from September 16 to 20. "It is a project designed to generate discourse and activate new perspectives on the concept of live music," says, without revealing any details, Joan Rial, one of the directors of the Market along with Rubèn Pujol and Jordi Casadesús. "It's one of the things I'm most excited about this year," he adds. Over these five days, different venues in Vic will host the 72 performances programmed by the Market, a selection made from the 1,751 proposals received, 250 more than in 2025. All in all, including the strictly professional part, with a budget of 1.18 million euros (80,000 more than last year), provided mainly by public administrations (Generalitat, Vic City Council, Barcelona Provincial Council, Ministry of Culture). The main private sponsor remains Estrella Damm, which contributes 90,000 euros.