Sometimes, environments outside your bubble allow you to speak more freely than in front of an expert but disapproving audience. Eager to see if I can catch fresh fish, I attend a talk about creative industries organized by BCD at Juno House (an elegant club located in the old flour mill on Aribau street) with the general director of Penguin Random House, Núria Cabutí, and the editor of Edhasa and president of the Catalan Publishers' Guild, Daniel Fernández. The talk begins with a brief but interesting linguistic dispute (and the event ends up being held in Catalan) which links to the fact that "Barcelona is the capital of publishing in Catalan and Spanish". "There is no other industry that, from Catalonia, leads as the publishing sector leads", highlights the event's presenter, the publicist Enric Jové. "Well, it has been difficult for us to get the Ministry of Industry to understand that we are an industry. The book's business volume in Spain is 3,000 million euros. In a very good year, Spanish cinema grosses 80 to 100 million. But they have the Goyas and a brutal propaganda machine —says the president of the Guild—. However, we are an industry that has intellectual prestige. That's why Amazon started selling books".