There has long been talk in the Blaugrana news about the launch of Barça Mobile. The project, which Joan Laporta defined as a "gold mine" during its presentation, had been stalled for months and, as ARA already explained, even its suppliers were wondering why they were waiting so long to launch it. After more than a year of work, however, the operator began to be marketed a few days before the elections to Barça. However, the launch has been marked by the silence of the club and New Era Visionary Group Iberia —the company in charge of carrying out the project—, who have not wanted to make much noise nor have they started any commercial campaign.