All advances and new technologies generate concern and fear. We have seen this throughout history. And this is what is happening with artificial intelligence (AI). There are many studies pointing to the loss of hundreds or thousands of jobs, and the potential of this new technology is still in its infancy. But we have already seen many headlines like that of the weekly The Economist a few days ago, "The jobs apocalypse". The impact it can have cannot be denied, and not just on repetitive and low-value-added tasks.