Imagine going back a hundred years, to the Barcelona of 1926. Cinema was still silent and a fashion show could be, literally, an extraordinary spectacle. In Paris, the great houses had begun to use those presentations to showcase the new collections of the designers of the era, but in Catalonia, no one was doing it. Located at the Pla de la Boqueria, Santa Eulalia saw the opportunity and decided to import the formula. “We were pioneers thanks to the vision of my grandfather,” recalls Luis Sans, fourth generation at the helm of the house, founded in 1843. In that adventure, Pere Formosa also played a key role, having started as an apprentice and ending up becoming a master of the house and the driving force behind that event

The market punishes Puig for broken talks for the merger with Estée Lauder. The Catalan multinational of premium beauty has plummeted more than 13% on the day after the talks ended without an agreement. At Friday's market close, the stock fell to 15.18 euros, after closing on Thursday evening at around 18 euros. With this move, the titles of the perfume multinational are moving further away from the price of the stock market debut it undertook in 2024, around 24.5 euros. Estée Lauder shares, on the contrary, show a strong recovery: around 12 noon in New York, two hours after the start of the session, they were up 9.4%, to 86.3 dollars.