The landscape surrounding Alcantarilla is arid and wide, until it meets the Murcian mountains. Along the way, highways, roundabouts, plots of land to be urbanized, and a few industrial warehouses are scattered. In this municipality, next to the city of Murcia, the 44,000 inhabitants coexist with a mosaic formed by the orchard, industry, and logistics. In the San Andrés business park, a huge red warehouse owned by PepsiCo attracts all eyes. What is this American giant doing in this corner of the Murcian orchard? It transforms tomatoes, peppers, and cucumbers into the gazpacho of one of its brands: Alvalle.