The Spanish strawberry, mostly produced in Huelva, has been flooding French supermarkets for decades. Its price is clearly lower than French varieties. But little by little, strawberries produced in France have been gaining ground. According to the sector, for the first time, 50% of this fruit consumed in France has been grown in the country. The rest is imported, mainly from Spain. "It hasn't happened overnight. Over 15 years, we've gained 10% of the market share from the Spanish strawberry. It hasn't been a sudden change," explains Emeline Vanespen, director of the main French association of strawberry producers (AOPn Fraises et Framboises de France).